Pendampingan Peningkatan Branding Fashion Galleraj Kampoeng Radjoet Binong Jati
نویسندگان
چکیده
<p>Usaha Kecil Galleraj merupakan salah satu yang berada di Kampoeng Rajoet Kota<br />Bandung dimiliki oleh Eka Rahmat Jaya Kota Bandung yang<br />memiliki potensi untuk dikembangkan, akan tetapi masih dihadapkan pada permasalahan<br />prioritas meliputi : 1) belum mehami dan menerapkan Visi, Misi, Tujuan Usaha,<br />Kurang memiliki kemampuan komunikasi bisnis, baik secara internal maupun ekternal.<br />2) Kurang memahami konten Digital Marketing sesuai tuntutan<br />pasar, seperti konten: Podcast, Livestreams, Infografis, Testimonial Klien.<br />Solusi ditetapkan sebagai berikut Peningkatan Kapasitas menetapkan Misi,<br />Tujuan Usaha Komunikasi Bisnis dalam aktivitas Usahanya internal<br />maupun ekternal, 2) Pemahaman Dan Penerapan Marketing<br />pada usaha mitra, Webinars dan<br />Testimonial Klien. Metode pendekatan digunakan meliputi; Pelatihan, Bimbingan<br />Teknis (Bimtek), fasilitasi. Hasil dari pengabdian kepada masyarakat ini pelaksanaan<br />pendampingan berlangsung dengan selama 3 bulan diantaranya pelatihan IMC,<br podcast, livestreaming, testimony pengguna.</p>
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ژورنال
عنوان ژورنال: Dikmas Jurnal Pendidikan Masyarakat dan Pengabdian
سال: 2022
ISSN: ['2809-3291']
DOI: https://doi.org/10.37905/dikmas.2.2.321-330.2022